Paid Search Marketing PDF Print E-mail
I’m sure you would agree that more and more people find what they are looking for through search engines and hope you’re already taking advantage of Paid search to pull people on your site and generate thousand of leads/Sales/bookings at a very small cost. If not, datumSense can help you plan your PPC campaign and/or optimize your existing one to succeed online!

What is Paid search marketing– also known as PPC advertising?

It is an Internet advertising model used on search engines like Google, Bing, Yahoo and other advertising networks, content sites, such as blogs, in which advertisers pay  only when their ad is clicked. Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser’s keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages, or anywhere a web developer chooses on a content site.
For example, if you’re offering cheap airline tickets online and set an advertising campaign on Google Ad words when a person looks for cheap airline tickets online on Google search your ad is guaranteed to appear in response to this particular search term. That means you’re pulling the right person, at the right time and place because she/he has initiated the search and has already chosen to enter the buying cycle. Conversion is highly likely!!
PPC operates under a bid-based model called Cost per click (CPC), which varies depending on the search engine and the level of competition for a particular keyword.
Our approach to paid search goes beyond just bidding on keywords for maximum return on your PPC investment: our service encompasses creative testing, user journey analysis, continually assessing new tactical opportunities, price controlling, cost minimizing, and regular keyword review.
We’ll also guide and advise you on the best way to manage your budget and increase investment as your return improves. Typically, we’ve found that clients increase their paid search investment substantially once they see the results we produce for them.
We’d love to analyze your current online presence and show you how we can help to increase your sales with pay-per-click and other search engine marketing techniques.

We can help. To find out how, contact Christos Kyliakoudis for an informal discussion, on +30 211 8003131.