Google Analytics Training PDF Print E-mail
Today's organizations know the importance of information and the Internet for supporting sales and marketing, facilitating orders and supplies across the value chain, and reinforcing the corporate brand and market position. To achieve truly productive results online, business owners and professionals need a solid grounding about the strategies and tactics that support web analytics.
Do you want to learn how successful is your marketing activities? Do you want to be able to understand what your visitors are doing inside your website?  Do you want to take advantage of all the capabilities and power of web Analytics? We can teach you. We have developed a training course that will provide you with an understanding of web Analytics.


Web Analytics Overview
  • Introduction to Web Analytics
  • Google Analytics Reporting Features
  • Custom Dashboards
  • Understanding Site Visitors
  • Tracking online marketing campaigns
  • Evaluating site content and user navigation
  • Understanding Goals and Conversion Funnels

Google Setup and Customization

  • Powering your business with Google Analytics
  • Website testing with the Google Website Optimizer
  • Setting up Goals and Funnels
  • Implementing E-Commerce Tracking
  • Configuring Custom Segmentation
  • Introduction to Event Tracking
  • Google intelligence
  • Google Analytics Advance features

Having done this training course you will learn the basics

  • How to develop Key Performance Indicators (KPIs)
  • The fundamentals of Search Engine Measurement
  • Measuring and optimizing Conversion Rate
  • The fundamentals of visitor behavior analysis
  • How, when and what you should report with Web Analytics
  • How to set up segments, goals, reports and user defined variables.
  • How to get actionable data out of your analytics
  • How to use your analytics to understand where your users are having trouble
  • How to decrease your AdWords spend (and increase your conversions)
  • How to use Google Website Optimizer to increase your conversion rate

We can also customize this training course according to your needs. Contact us to learn more about the Google Analytics training course.