Google Analtyics PDF Print E-mail

Google Analytics is the free analytics solution from Google. Google Analytics gives you actionable insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features let you see and analyze your traffic data. With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites. Google Analytics is becoming the standard platform for collecting and analyzing online data. Let’s see some of the powerful features.

Measure and Improve marketing ROI

You can track your bookings, conversions, leads , bookings, sign-up and any other goal you have set for your website. On top of that you can drill down and measure all these goals separately with your segmented traffic (e.g. you can track conversions only for a specific paid search you run in Athens, Greece)

Ecommerce reporting

You can also track all your online transactions. With e-commerce you do not only know the total number of conversions but you can have all your e-commerce data at your fingertips. Categories SKU’s, total revenues, taxes, shipping costs and anything about your e-commerce activities can be measured.

Integrated with AdWords and AdSense


Analytics is not just a separate platform of web data. You can integrate your Google Analytics with your AdWords and AdSense accounts. No more limit in the depth and richness of the data available. You now have more and better data that will help you improve your AdWords and AdSense campaigns and the capability to import all your web analytics goals into Adwords platform.

 

Complete campaign tracking capabilities

With Google Analytics we can also track your email campaigns, banner ads, offline ads and more. Do you want to measure the effectiveness of an online marketing campaign? Very easy - just tag it!

Cross Channel and Multimedia Tracking


Your site not only has a collection of web pages but also includes rich media content like flash, videos, social media applications etc. Now Google Analytics can also track these applications. Furthermore, Google analytics can give you some basic benchmarking to see how your site is doing compared to your industry as a whole.

Customized Reporting


Google Analytics had always been a very intuitive and good web interface. However the disadvantage of Google Analytics was the reporting, the weak point was the luck of customized exporting capabilities. All these are history and Google analytics platform has
now very good reporting capabilities similar or even better than the paid solutions.  

Google Analytics had always been a very intuitive and good web interface with a minor disadvantage in  the reporting ; the weak point was the luck of customized export capabilities. However, Google Analytics platform had successfully solved that problem and today Google Analytics has very good reporting capabilities similar or even better than the paid solutions.  

Do you think that you need a custom report? Create, save, and edit any custom reports that present the information you want to see organized in the way you want to see it. Once created, each custom report is available for as long as you want it. Watch the video to learn more. On top of that you can use the Google analytics API to collect any information you want. Good, um?

 

Advanced Segmentation

With advanced segmentation you can isolate and analyze subsets of your traffic. Select from predefined custom segments such as "Organic traffic" and "Visits from referrals" or create new custom segments with a flexible, easy-to-use segment builder. Apply segments to current or historical data and compare segment performance side by side in reports. Watch video to learn more.

 

 

Dashboards

No more digging through reports is needed. Put all the information you need on a custom dashboard that you can email to others.

Visualizing Data

Presentin the data in a pleasant/user-frindly way is also important. World class visualization technology and many more features are available in every account. Motion Charts, Funnels, Spark lines, Score cards, geo targeting only a few to name. Login to your analytics account and start having fun. Motion Chart is our favorite. Click here to check it.