There is a lot of discussion about conversion rates: Conversion Rates are too low – we need to do something about it; conversion rates are not as expected; or conversion rates are very good and this website is very successful. However, I think that we should start thinking differently about conversion rates.

My five recommendations:

#1 -Stop measuring the average conversion rate

#2 -Stop being obsessed about conversion rates

#3 -Focus on absolute Conversions not Conversion rates

#4 -Conversion Rates are not hard to Improve

#5 -Focus on the customer rather than on the Conversion Rate

Do you want to increase your conversion without spending a cent in marketing? Do you want to improve your website performance? I don’t know anyone who doesn't want that!!

Let's start with the basics, what's a website optimization?

What is A/B Test?

It is a simple A/B test performed on two different pages that can go live at the same time to test response on images, website copy, headlines and so on. For example, if you want to test what content on your homepage drive the most traffic to your website, you let 50% of your visitors see page A which can be your existing homepage and 50% see page B with the variations you want to test.

The results can be amazing and you would not have to guess or assume what your visitors like or not. Visits and conversions would show that to you. If visitors prefer page B conversion rates and your analytics will tell you that in a minute!!