There is a lot of value to the geo-targeted campaigns and advertising. In this post I will try to show the value local business centre in adwords and search marketing. Let’s say that we search for Santorini car hire.

Desktop Experience

Look the results of a query in google.com

• SantoriniCarHire has the first position in adwords with 2 clickable texts

• There is also google map with link. Again the same Car rental (SantoriniCarHire.com ).The second box is a free link from Google and you don’t have to do a lot of SEO. Just put your company in the Google local business centre .

• I have to admit that the third is there because of the relevance of the keyword with the website.

The businesses spend a huge part of their PPC campaigns and we all need to improve the ROI we get from PPC spending. There are tones of material regarding PPC optimization but in this post I will focus mainly in how to optimize ad copies.

Here is a list of tips we can use to improve ad texts:

#1 Be relevant
#2 Create simple, enticing ads
#3 Include prices and promotions
#4 Use a strong call-to-action
#5 Include one of your keywords in your ad text
#6 Choose the best destination URL
#7 Test multiple ads in each ad group.
#8 Evaluate Ads
#9 Competitive analysis

What you think consumers do before purchasing goods online? I would say before they make any major purchase, they do comparison shopping first!!In fact, more and more consumers are heading to comparison shopping engines to get the-best-deal-ever, look at tests, reports and read all the latest news and reviews on specific products.

To compete successfully, the retailer needs to take charge of merchandising their products across all comparison shopping sites regardless of pricing models, demographic data, or targeted market. By submitting individual product information to Google Product Search for free or to Cost per click model shopping engines (Kelkoo, Shopzilla, NextagUK, etc.) that basically charge for each click, or lead, they send to the retailer – either way- it’s worth it because these consumers are more qualified than the average Web user, guaranteeing a higher probability of a sale.