Items filtered by date: November 2009Iphone applications for marketing an OTA (Online Travel Agency)
Apple store is an interesting market place. With 1,000,000,000 downloads until 23rd of April 2009, it looks like it has to offer a broad place to make business. Making business in apple store is far beyond from selling applications. It is also about marketing a product or a service. In other words it is about to attract new customers or offer the old customers a new way to interact with the service.
How useful would it be for a travel agency to create its own iphone application? Well, let’s see what “history” has to teach us about (well, it is not so history after all…) In the beginning of 2008 Travelocity, an online travel agency decides to create and launch its first iphone application. Travelocity was the first travel agency that entered the market.How to Optimize PPC Tip #1 : Optimize Ad Texts
The businesses spend a huge part of their PPC campaigns and we all need to improve the ROI we get from PPC spending. There are tones of material regarding PPC optimization but in this post I will focus mainly in how to optimize ad copies.
Here is a list of tips we can use to improve ad texts:
#1 Be relevant
#2 Create simple, enticing ads
#3 Include prices and promotions
#4 Use a strong call-to-action
#5 Include one of your keywords in your ad text
#6 Choose the best destination URL
#7 Test multiple ads in each ad group.
#8 Evaluate Ads
#9 Competitive analysis
Brand is dead long live the customer!!
You may ask what she's talking to? Brand is dead long live the customer? What's that mean?Well, I'm just trying to highlight the importance of customer insight to drive branding decisions and ensure a long-term emotional attachment between your product and consumers!!
The days of producing biscuits even if people didn't really want biscuits any more are long gone!!
Today, there's a proliferation of products and services and competition is only a click away!!
Importance of Web Analytics in Recession
A/B and Multivariate testing in web analytics. Test 1, Test 2, Test X
Do you want to increase your conversion without spending a cent in marketing? Do you want to improve your website performance? I don’t know anyone who doesn't want that!!
Let's start with the basics, what's a website optimization?
Optimization is about finding maxima and minima points of a function! In online marketing we want to find how to optimize the performance of your website. There are many ways to optimize a website from re-launch a homepage to improve a PPC campaign or just put a free phone number for our customers support. Let's talk about A/B test and multivariate testing here.What is A/B Test?
It is a simple A/B test performed on two different pages that can go live at the same time to test response on images, website copy, headlines and so on. For example, if you want to test what content on your homepage drive the most traffic to your website, you let 50% of your visitors see page A which can be your existing homepage and 50% see page B with the variations you want to test.
The results can be amazing and you would not have to guess or assume what your visitors like or not. Visits and conversions would show that to you. If visitors prefer page B conversion rates and your analytics will tell you that in a minute!!
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