Datumsense Blog
Wednesday, 18 November 2009 15:06

Brand is dead long live the customer!!


santoriniYou may ask what she's talking to? Brand is dead long live the customer? What's that mean?
Well, I'm just trying to highlight the importance of customer insight to drive branding decisions and ensure a long-term emotional attachment between your product and consumers!!

The days of producing biscuits even if people didn't really want biscuits any more are long gone!!

Today, there's a proliferation of products and services and competition is only a click away!!
Published in Marketing research
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