Datumsense Blog
Wednesday, 18 November 2009 15:20

How to Optimize PPC Tip #1 : Optimize Ad Texts

Search Engine Marketing continues and will probably continue to be a huge part of any company web acquisition strategy. Although we prefer to have the majority of our visitors coming through the natural search the harsh reality is that most of times PPC account for more than 50% of the traffic.

The businesses spend a huge part of their PPC campaigns and we all need to improve the ROI we get from PPC spending. There are tones of material regarding PPC optimization but in this post I will focus mainly in how to optimize ad copies.

Here is a list of tips we can use to improve ad texts:

#1 Be relevant
#2 Create simple, enticing ads
#3 Include prices and promotions
#4 Use a strong call-to-action
#5 Include one of your keywords in your ad text
#6 Choose the best destination URL
#7 Test multiple ads in each ad group.
#8 Evaluate Ads
#9 Competitive analysis

Published in Online Marketing
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