There is a lot of discussion about conversion rates: Conversion Rates are too low – we need to do something about it; conversion rates are not as expected; or conversion rates are very good and this website is very successful. However, I think that we should start thinking differently about conversion rates.

My five recommendations:

#1 -Stop measuring the average conversion rate

#2 -Stop being obsessed about conversion rates

#3 -Focus on absolute Conversions not Conversion rates

#4 -Conversion Rates are not hard to Improve

#5 -Focus on the customer rather than on the Conversion Rate