About datumSense

Datum means data in Latin and Sense means understanding, belief and knowledge which perfectly describing the purpose of the company- to help you succeed online using data analysis. Our approach is to use data and actionable insights plus our business experience rather than just intuition to help achieve 80% of your business goals with the 20% of your budget.
We are a web consulting firm specialized in web analytics helping business owners fully leverage web data, customer behavioral data, customer research and our own experience to find actionable insights and improve your online business results.

About Christos Kyliakoudis

I love finding actionable insights, helping business solve their e-business problems and reveal all the mystery they seal inside. I believe intuition is not a magic panacea but it requires real-time information, data and knowledge to make a good business decision. I am using all data sources (Web, CRM, ERP, custom databases, marketing research, business knowledge etc) and hard work to find actionable insights and increase my client’s profits.
With an operational research MSc degree from the University of Lancaster, and a real love for analysis, numbers and algorithms I have worked as an Insight Analyst and Insight Consultant for prestigious companies like dunnhumby and Logan Tod responsible for driving strategic analytics initiatives, recommending actionable ideas, analyzing tones of customer data, thinking creative how to use huge amount of data from databases,  evangelizing  “Kiss, keep it simple stupid”, championing web analytics and sharing best practice across their global business units.
I am an approved  Google Analytics Authorized Specialist and a Google Adwords qualified individual , a member of Web Analytics Association (WAA), an organization dedicated to promoting a global understanding of web analytics and member of Operational Research Society.

Christos Kyliakoudis Specialties:

Analytical and detail oriented – Exploring data, Discovering actionable insight /patterns & meaningful relationships
Business – Translating business needs to analytics requirements, Provide no nonsense advices for improving profitability, PPC Optimization, Web Consulting, Envision successful Web Strategies, Web marketing, Competitive research.
Business intelligence  – Really excited when using the leading BI tools such as SAS, SPSS, Clementine, BO, Knowledge studio… in my projects.

You can find more for Christos at:

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Evangelia Ntouli

Evangelia works as a web marketing specialist at datumSense. She holds a Degree in Technology Education and Digital Systems from University of Piraeus and an MSc in Electronic Business Management from University of Warwick. She loves Search Engine Optimization and Internet Marketing in general. She is also a social media addict.

Her Specialties:

• Search Engine Optimization (SEO)
• Pay Per Click Campaigns (PPC)
• Internet Marketing
• Social Media Optimization and Marketing

Roula Vasilaki

Roula is an all-round marketer, artistic and pragmatic following current business trends that have shown the world that they work well. With a masters degree in marketing from the University of Nottingham, and a talent to communicate she has worked as a marketing executive and online analyst for Market Accelerator, Equimedia and Aveneue A/Razorfish in the UK responsible for setting-up and implementing pay-per-click and online campaigns using social media, emails and other online tools to promote ideas, generate leads, get the desired business results. She likes copywriting, conceive new ideas, organizing marketing events, creating promotional materials (i.e. flyers, brochures, and websites), analyzing market trends and making decisions based on customer data and feedback.
Her specialties are:

• Marketing and brand building – driving traffic, integrated campaigns, online branding tactics and principles.
• Pay-Per-Click advertising
• Online marketing.
• Copywriting